About the basics of Search Engine Optimisation(SEO)

Search Engine Optimisation first began back in 1996 although a degree of SEO was practiced in the United States prior to that. At this time broadband connectivity hadn't been thought of and the first website pages had download times of 56k modem. So in 1996 -97 all site owners started to recognise the value of having their websites highly ranked and visible in search engine results. They also realised that the higher their sites ranking the more people would click on it.

Early versions of the algorithms relied on web designers providing information such as the key word Meta tag as Search Engine Optimisation. However by using Meta data to index pages it was found to be very unreliable and the keywords and phrases that the web designer was producing were not very relevant to the sites actual keywords. This caused large problems of inaccuracy, inconsistent and incomplete data. Therefore due to the Search Engine Optimisation programmers relying on Meta data, search engines suffered from abuse and ranking manipulation. From this they knew that search engines had to adapt to provide better services to their users. To ensure this they needed to make sure the result pages were the more relevant search results rather than unrelated pages that were stuffed with numerous keywords.

Search engines now use a variety of on page and off page techniques to rank many websites. Now SEO Programmers use a mix of both the on page and off pages allowing linking which provides the websites with authority. This is also known as Trustrank. Trustrank is a link analysis technique used to separate web pages from spam. Here at Position Gold we understand that a website that is optimized for search engines can have huge benefits on your websites and business. We provide proven search engine optimisation results using only ethical techniques.

Our search engine marketing ensures a high return on investment by achieving maximum visibility for your website with major search engines including Google, Yahoo! and MSN. We have highly trained professional technicians working with UK businesses ranging from all sizes helping them achieve more leads, sales, revenue and profit. If you feel this is what you required do not hesitate to contact us for more information.