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Rankings



Last Checked: 2008-07-22 at 13:05:00
Search Engine Optimisation4
Search Engine Optimization4

Testimonials


Yorkshire Accounting "Aaron and his team managed to get my first keyword on to page 1 of Google within 3 weeks. Amazing!" - Nick Robinson (Managing Director)

Whiteroom Creations "As a design consultancy we pass all our clients onto Position Gold for their SEO and Pay Per Click requirements to allow us to focus on our own strengths. All our clients are more than happy with the results from Position Gold and have found Aaron a pleas" - Stuart Hingston (Director)

Thirst For Life "Our company has gone from strength to strength since Position Gold provided us with SEO services" - Elliot Horan (Managing Director)

SEO Manual

Here at Position Gold our aim is to provide a FREE comprehensive guide to Search Engine Optimisation (SEO). We want to allow you, as a customer to be fully aware of what SEO is and what it entails, we want to familiarise you with the terms involved in SEO and most importantly illustrate how SEO can benefit you and your website.

As a company we strive to enable our customers to understand what we can do to further develop their website and business. This is because we want our customers to engage in the progression of their site as fully as possible; this is so we can meet all of their needs and expectations. This manual will offer insight into every aspect of SEO, from the beginning of Google to the in depth technological defining of HTML, it has it all. Position Gold wants to offer no transparency to our clients as we feel communication is key to gaining fantastic results for both ourselves and more importantly, you.

We will be building this manual over the coming months, with a new page being added daily. Simply click on each link to learn more about SEO and how it works.

  1. Introduction - Search Engine
    1. What is a search engine?
    2. History of Search engines?
    3. What does a search engine consist of?
    4. What is a search engine spider?
    5. What is a search engine Indexer?
    6. What is MSN?
    7. What is Yahoo?
    8. What is Google?
    9. What makes Google different?
    10. What do I need to have to become a SEO?
  2. On Page Optimisation
    1. Copywriting
      1. Keyword Research
      2. The art of copywriting
      3. What is keyword density
      4. Keyword density and Copywriting
      5. Why is keyword density important?
      6. Why is too low bad?
      7. Why is too high bad?
      8. Perfect keyword density
      9. Writing for keyword density
      10. Duplicate content
      11. Don't be a spammer
    2. Meta tags
      1. What are they?
      2. Types of Meta tags?
      3. Title tag
      4. Keywords
      5. Description
      6. Robot tags
      7. Other meta tags
    3. Sitemaps
      1. What are they?
      2. Xml sitemaps
      3. Benefits of xml sitemaps
      4. Html sitemaps
      5. Benefits of html sitemaps
    4. External feeds
      1. What are they?
      2. RSS VS ATOM
    5. Site structure
      1. What is it?
      2. Why is it important?
      3. Advantages of site structure?
      4. Disadvantages of bad structure?
    6. URL structure
      1. What is it?
      2. Spilt down URL?
      3. Domain names
      4. Is it important for SEO?
      5. Hosting location
      6. Top level domain
      7. URL Canonicalisation
      8. Site folder structure
      9. Site HTML structure
      10. Query string
      11. Keywords in URL
      12. Rewritten URLS
      13. Mod rewrite
      14. ISAPI rewrite
      15. Rewritten VS query string URLs
    7. Site navigation.
      1. Why poor site navigation can harm your site?
      2. Why good site navigation can boost rankings?
      3. Internal linking
      4. Flash navigation
      5. Java navigation
      6. CSS navigation
      7. Which navigation is best?
    8. W3C validation.
      1. Who are W3C?
      2. Why W3C validation?
      3. Different levels of validation?
        1. HTML transitional
        2. HTML strict
        3. XHTML transitional
        4. XHTML strict
      4. Common errors
        1. Alt tags
        2. Entity not defined
        3. No doc type
        4. Character and encoding
        5. JavaScript not defined properly
    9. Robots.txt
      1. What is it?
      2. What does it do?
  3. Off page Optimisation
    1. What is off page?
    2. Why have off page optimisation?
  4. Directories
    1. What are they?
    2. Free?
    3. Paid?
    4. Free VS paid?
  5. Link building
    1. What is link building?
    2. What are you looking for in a link?
    3. Types of links?
    4. Link bait?
    5. One way linking?
    6. Reciprocal linking?
    7. Three way linking?
    8. What is bad linking?
      1. Free for all
        1. Advantages
        2. Disadvantages
      2. Link Farms
        1. Advantages
        2. Disadvantages
      3. Hidden text
        1. Advantages
        2. Disadvantages
      4. Paid linking
        1. Advantages
        2. Disadvantages
      5. Rented linking
        1. Advantages
        2. Disadvantages
    9. Link bait
      1. What is link baiting?
      2. Is it effective?
      3. How to write link bait? - Events, accidents, celebrities and software
      4. Effective title, headline
      5. First paragraph is key?
      6. Is a Conclusion key?
  6. Unethical techniques
    1. Grey hat
    2. Black hat
    3. Techniques
    4. Scrapping Content
    5. Auto generating
    6. RSS scrapping
    7. MFA sites
    8. Duplicate content
    9. Link Farms
    10. Hidden text
    11. Cloaking
    12. Link laundry
    13. Spamming
    14. Why unethical