What is SEO?

Search engine optimisation (SEO) is the natural results within the search engines. For example within Google there are two sets of results known as natural links and Pay Per click(PPC). PPC is normally located at the top of the results page and is highlighted in a pastel colour (usually yellow). The natural listings then appear below and these are selected using a computer program called an algorithm. Search engine optimisation is the progress of ensuring your website gets chosen within these natural results.

Search engine optimisation timescales are largely dependant upon the keywords required. Search Engine Optimisation can be defined as a process of creating, developing customising, and adjusting a website so that it attains a level of exposure through search engine rankings. Also it involves the creation of search engine result pages for particular keywords or phrases. However Search engine optimisation is not just dependant on one factor but on the contrary it may have many different factors that are involved in order to obtain optimal position.

Search engine optimisation is used as a marketing strategy to increase a sites relevance. SEO efforts may involve a site's coding, presentation, and structure, as well as fixing problems that could occur. Also when producing your website it is highly important that you are writing rich, relevant content about each of your given key phrases. Not only will this help you rank higher within the search engines, but this will also keep potential customers on your site as they will be reading text that they have specifically searched for. Due to the large amount of competitors it is very important that you keep one step ahead of the competition. Therefore your position on the search engines can have a dramatic effect to the number of relevant visitors to you website.