BMA Models

Before becoming a client of Position Gold, BMA Models were not ranking for their ideal keywords. The typical rankings were approximately positions 19 to unranked. This is an issue as BMA Models are in a competitive, ever-changing industry and need to be noticed by as many people as possible.

With this in mind, we were hired to provide SEO (Search Engine Optimisation) services for 6 major keywords and all model names. This soon turned the keywords into a list of over 500+ words to target - a difficult task for anyone, but not impossible.

The first task on hand after cataloguing all keywords was to come up with a strategy that incorporated On-page and Off-page SEO techniques. Once this strategy was devised, the next task was to manually check rankings and find immediate weaknesses within the list of keywords. This enabled us to focus our efforts on the specific keywords that desperately needed our attention, providing a quick return on investment for the client.

Once this initial work was completed we were able to focus more on the generic keywords, and improve them from an SEO perspective. A major issue resolved by ourselves was a hack attempt where unsolicited files were uploaded to the server. These were spotted by ourselves and were dealt with accordingly. As we perform a deep website analysis, these problems are usually found and are rectified to avoid any penalties that could occur.

BMA Models are now ranking highly for a high percentage of the 500+ keywords targeted. Position 1 has been achieved for most of the model names; female models, male models and model agency are also in high first page positions.