As a change from Search Engine Optimisation (SEO), today’s blog is going to be about Pay Per Click (PPC), yet another great service offered here at Position Gold Ltd. With the credit crunch and the possibility of recession on the horizon, if the US don’t play their cards right. Everybody is trying to make savings around the board especially, in PPC. So today I thought I would give out 7 Tips to help to reduce your PPC spending in this hard economic climate, and you may even save a few pennies:-

Tip one: Review your keywords. This should be done on a regular basis and make sure you are only bidding on business critical keywords and are not bidding on keywords which are bringing in no return.

Tip Two: Add scheduling Adwords. Default behavior is to run your adds 24/7. Many people who run their own campaign, don’t know that this behavior can be changed and run their adds all week long. If your business is nine to five, Monday to Friday, running your ad over the weekend will be costing you money with no return.

Tip Three: Review your geographical targeting. By default, your ads will be targeted at the whole of the UK, I.e. England Scotland, Wales and Northern Ireland. A lot of PPC campaigns that I review are losing money because they don’t offer their services or products to the whole of the UK.

Tip Four: Switch your high traffic keywords from broad to exact. This will reduce the number of impressions you get, but will hopefully refine you campaign to target your market more specifically and save you money on non-related long tail searches.

Tip Five: Opt out of Google’s content network. This means your ad will only be shown at Google.co.uk and not third party web sites. As around 86% of people in the UK use Google as there primary search engine, this is where you want to target your efforts.

Well that is it, I hope some of these tips will come in handy for people managing their own campaigns. If you would like a free review, please contact Position Gold Ltd.