Advantages of Rented Linking
In this entry to the SEO Manual (Search Engine Optimisation) we will be discussing the advantages of rented linking. Building links into a website is the main off-page optimisation techniques and there are many ways to achieve this. One of these ways of building or gaining links to to rent links off a particular website.
So what are the advantages of renting links?
There are a few different advantages of renting links but for different purposes. Firstly, if using rented links for a marketing purpose i.e. advertisement, then the traffic generated from that particular link could be very beneficial indeed. Especially when renting a link from a very high quality website that is relevant to your site that it is linking to. The amount of people who may need or want your services or products can far outweigh the cost of renting the link on a monthly or yearly basis.
It’s where you start to use the rented links for other reasons which can be damaging to a website. For example, if you’re renting links purely for their PageRank to boost you up the SERP’s you may well get caught by the search engines and get your website assigned a penalty which means you’ll achieve the exact opposite of what you set out to do. Google outlines this and a rented link is no more better, nor worse than a paid link.
I have rented links; what should I do?
Make sure your links have the NoFollow attribute or are directed to a webpage which is excluded out of the index of the search engines via common methods (i.e. robots.txt file). If a vast number of paid links are found then there is a high risk of the website getting penalised.
Rented links can bring in additional sales from other relevant websites and therefore are useful in the right hands. I suggest if you have paid for or rented links then you get a comprehensive list and check which are relevant and which ones you can afford to drop to avoid paying for something that is useless.
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