Site Structure- Why is it important?
As a Search Engine Optimisation (SEO) company, we are fully aware of how websites work and we can tell immediately just how good a website is, we can tell this by looking at the site structure. Within this chapter of the ‘How to SEO’ manual, Position Gold will explain why site structure is important to a website.
In order for a website to function as efficiently as possible, it is vital that it has good site structure. This is to make it as easy as possible to navigate around the website and the web pages. However, it is not just to make life easier for human navigation. It also helps search engine spiders to crawl through the website more efficiently.
By having a good site structure, the search engine spiders can crawl the site easier and so can index the site much more efficiently. This is an advantage for your website as it means that you can manipulate the search engines in order to gain a better ranking for your website. Imagine your website as a series of rooms, with each room having a door to all of the other rooms. The rooms denote your web pages and the doors denote the links. Now imagine a spider is in the first room (the homepage) and is going to crawl through all of the rooms as it would crawl your website. However, as the site has a poor site structure, none of the doors are labeled, some are dead ends and some take you into the room you have just left. The spider will find it very hard to view all of the rooms and will not be able to index the website as efficiently as possible. Now, for a little home improvement. If you put labels on each door, saying to which room they lead to, and make sure that each door leads to the room that it says it does, then the spider should find it much easier to find its way around the rooms. This means that the spider can map out and index the rooms (website) within the Search Engine Results Pages (SERPs) much more efficiently.
A good site structure also means that human users can find their way around a website much more easily. If someone can easily find their way around your site and enjoys using your site, rather than getting stressed out and getting lost in your site, the user is much more likely to take a positive view to your company, and a happy customer is a spending customer. Summed up, this means that by having good site structure, your websites accessibility and productivity levels are hugely increased. And lets be honest, we all want an increase in productivity.
Having good site structure on your website is vitally important in ensuring it is as sucessful as possible. It needs to be as easy to navigate as possible for both human users and computers.
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