Why Good Site Nav can Boost Rankings
Within this entry of the SEO (Search Engine Optimisation) Manual good site navigation is going to be explained, and how it can boost a websites ranking within the SERP’s (Search Engine Results Page). Navigation one of the key parts to any website. If a user can not navigate to other web pages of the website except the homepage then how are they going to view the website? - they wouldn’t be able to.
What is Good Navigation?
Good navigation doesn’t necessarily mean having some links on your page; it means having clear, identifiable links linking to the entire website. Using text that explains where the link goes to is much better than using an image you expect the user to decipher what it means before clicking it. An example of clean, simple navigation is our own website www.positiongoldltd.com. Designed for usability, simple yet concise buttons allow all pages within our website to be navigated to.
How does it boost rankings?
Having good site navigation means that human users can view all of the pages of the website; finding all the information that it has to offer. This can then start a linking process due to users liking what they find; they may send it to a friend and then they link to it and so on.
Search engines also benefit from the navigation as they can spider the whole website much easier. This ensures that the full amount your website has to offer is taken into consideration. Having good site navigation goes hand in hand with good site structure, once you have a good site structure your navigation should come naturally.
Summary
Good navigation is an essential for any website wanting to keep visitors on the website; and to keep visitors coming back. Good navigation is a natural progression from good site structure; one of the reasons why it helps search engines spider and index most, if not all of the web pages of a website.
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