What tools do I need to have to become an SEO?
Introduction
Search engine optimisation (SEO) tools allow you to check your rankings, traffic, will keep you on track with your competitors movement and allow you to do a brief analysis to see how many visitors have visited your website and in some cases what keywords, terms and phrases they are typing into the search engines search box to find your site. Most importantly, SEO tools are used to help improve and optimize your website in many different areas such as, adjusting your keyword density, adjustments within your Meta tags, fixing any W3C validation errors, this list is just endless.
We believe, but most importantly recommend that the following SEO tools listed below are what you need to have to become an SEO.
Dreamweaver
Dreamweaver is a web development software system which was originally created by Macromedia, however in 2005 Adobe systems acquired this company, hence the name Adobe dreamweaver. Dreamweaver can be used to resolve issues such as CSS, JavaScript and many other server scripting errors. Dreamweaver allows website developers to produce the right coding that does comply with W3C validation standards. It also has other site management tools, which allows website developers to edit files and have the use of basic JavaScript without having any coding knowledge. Therefore Dreamweaver is a key tool that helps SEO programmers create the best website possible for your company.
FTP Client
File Transfer Protocol (FTP) client is a software program which allows you to transfer files safely and securely between computers, servers and the internet. Examples of this software are, SmartFTP and FileZilla. These are the most common software programs used today when transferring files from one area to another. Both SmartFTP and FileZilla can be used in areas such as, website publishing, backups to local files, website maintenance, downloading and uploading images and also sharing files amongst friends and colleagues. Therefore, FTP client is essentially a doorway from one room to another and is a vital tool within the SEO tool box.
Firefox
Firefox is a web browser that has been created by Mozilla and is currently the seconded most popular web browser being used today. Unfortunately for them, Internet explorer takes the top spot. However Firefox does offer additional tools which helps SEO programmers provide you with a high quality optimized website. (see Firefox addons below.)
Firefox addons
There are many Firefox additional tools that you can add to your standard Firefox web browser. Many SEO firms use these tools when optimising your website. These tool can consist of SEOopen, web developer, Google Toolbar, Grease Monkey, Netcraft, the list is just endless. Firefox are always updating their browser for the use of their users. The main reason Firefox stands out is to due its ability to be customised into exactly what the end user requires through these addons.
Conclusion
In conclusion, all these tools help when optimising your website, which should allow you to see over a period of time a change within your positioning of the search engines result pages (SERP’s). Here at Position Gold Ltd we hope you will find this manual useful and gain the greatest amount of knowledge and understanding towards the right SEO tools.
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