In Search Engine Optimisation (SEO), you have to be very careful with the amount of keywords included in your content. Too many and the website will be accused of keyword spamming, too few and the website will not rank as efficiently as it should do. There is a fine boundary between excessive and having too few keywords in a text. In this section of the ‘How to SEO’ manual we will be looking into why having a low keyword density is detrimental to a website.

By having too few keywords, the website is missing the mark within the Search Engine Result Pages (SERP’s). This means the search engine is scanning through all of the content within a website and picking up on the keywords. Yet if the website is ranking poorly within the SERP’s, the keywords are not common enough in the text to be picked up upon. In this case, the website is letting itself down by having too few keywords. By having more keywords, the website would be higher ranked within the SERP’s.

It is easy to understand that if you are looking for something, you are more likely to find it if there are more of them. So say for example, you type in ‘polka dot jet ski’ into a search engine, as it is quite a specialist search field, the chances are you will not need a vast amount of keywords. However, if you search for ‘wedding cakes’, it is a much more comprehensive field. This is when it would be necessary to have a good amount of keywords. In such search fields, by having too few keywords, it is more than likely that your website will not even rank.

This illustrates why it is important to have the correct amount of keywords within a website, unless the field searched for is very abstract, it is vital to have enough keywords.

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