It’s SEOs’ Round- Make Mine A Guinness
Guinness has been brewed since 1759 and was created by Arthur Guinness and started from just a humble 4 acre patch. As in Search Engine Optimisation (SEO), from little things comes greatness and thanks to effective marketing and SEO, Guinness is now a world wide brand, with their advertising being incredibly effective and immediately recognisable. Guinness is an Iconic Irish drink, swathed in depth, history and tradition. Guinness prides itself upon its slow pouring process and the mystery involved in the swirling clouds in the standing process. Guinness’ tag line ‘Good things come to those who wait’ demonstrates the lengthy process involved in pouring the perfect pint of Guinness.
Search Engine Optimisation (SEO), is also a lengthy process, with hard work being rewarded and patience being a virtue. You can’t rush things and expect to have great results, there are many things that need to be considered and taken into account when pursuing and using SEO.
A step by step guide to the perfect pint of Guinness and perfect SEO
Firstly, you need to select a clean, dry glass (this is the SEO company), with the Guinness logo (or Position Gold Ltd), printed on the side. This will give you the best possible start.
Next comes the pouring, it is essential to get this stage right as otherwise, the whole pint is jeopardised. Start at a 45º angle and begin slowly pouring the draught Guinness to two thirds of the way up the glass. Then place on the bar and allow the swirling clouds to settle. In terms of SEO, this initial part involves content writing and creating keyword densities. This gives the foundations for a successful campaign.
Having allowed the pint to settle, to a deep black and creamy white, begin pouring Guinness into the glass, up to the brim, the head should just protrude over the rim of the glass. SEO relates to this as once the webpage has been established, along with the keywords and content, the site should appear in Search Engine Results Pages (SERP’s). The topping up is adding links to the site, manipulating other keywords and improving on existing content.
Finishing the pint with a shamrock, which is to be done in one simple motion, at the point just before the Guinness overflows. This is done before placing the finished Guinness on the bar, with the Guinness motif facing the customer, the perfect pint. Or in SEO terms, the website is at number one on the Search Engine, this then means that SEO campaign is finished, the perfect SEO.
SEO rings true with the Guinness motto, ‘Good things come to those who wait‘. They say a perfect Guinness takes 119.5 seconds, unfortunately SEO isn’t that quick, but if you are interested in Search Engine Optimisation, then do not hesitate to contact Position Gold.
Related posts:
