Perfect Keyword Density
There are many myths around about the perfect keyword density. Many companies believe they have cracked it, yet other companies say you can never achieve the perfect keyword density.
Subjective Density
The perfect keyword density is very subjective. In a way it’s each to their own, but as more and more time is spent in the SEO industry, each day people believe they get that bit closer to finding the holy grail of copywriting - the perfect keyword density. The closer someone thinks they get may all be well and good, but search engine companies are forever updating their algorithms to determine what is classed as spam, and what is not. This then means the perfect keyword density may never be found, and even if there was a perfect keyword density the search engine companies would never give that information out.
What can an SEO do?
From personal and professional experience within the field of copywriting and SEO, specific densities can be found which produce the best results within the SERP’s (search engine results page). Depending on who you talk to, you will most probably get a whole array of different opinions. The fact is, no-one really knows the perfect keyword density - but some people have an advantage over others. For example, an SEO company with experience on densities they have used previously and rankings achieved usually will have a better idea than someone who has worked on only a handful of websites.
How much does the Perfect Keyword Density matter?
Keyword density is just one of many factors that may, or may not (depending on the search engine algorithm) be considered when ranking a website. It is safe to say a website won’t necessarily rank for a particular keyword if that keyword is not listed once within the website. There are ways of ranking without having many keywords, mostly regarding linking etc but that’s another story.
Summary
The perfect keyword density is unknown; the best bet is to write content containing keywords that sound natural. If a particular section of text (whether for a product description or just general information) reads correctly without sounding like it repeats keywords then that should be fine.
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