PPC and SEO are both methods of Internet Marketing - They focus on achieving high levels of search engine recognition. This in tern will increase the flow of traffic to a Website and its potential sales. It would be ignorant to assume your Website would automatically attain high volumes of traffic and increased revenue on its own merit. You need to use Internet Marketing techniques in order to secure your top position within the search engines. SEO and PPC are the two main forms of Internet Marketing - They are both very different in their approach.

SEO

SEO is an organic method of Internet Marketing, it focuses on developing a Website in order to contain keywords which are related to the nature of the business. People who are searching for a particular product/service are likely to type one or two keywords into the Google search box. The keyword usually relates to what they are searching for., for example Hair Straighteners or mobile phones. An organisation using SEO will develop their site to include keywords relating to their business within their Website design and features. The search engine will then pick up these keywords and display them highly on their results page. It is a proven fact that the average visitor will not look past the second search engine results page – Therefore it is essential that your website is featured on page 1; more people will see your site and click on it. SEO focuses on the long term of your business, establishing high search engine status and respect from the search engine. SEO is cost effective and a profitable long term method which should be seriously considered as your main form of Internet Marketing

PPC

PPC or Pay Per Click is a sponsored method of Internet Marketing, an organisations website achieves high search engine rankings by paying the search engine to present their site at the top. PPC websites are usually positioned at the top right hand side on the search engines, with a pastel background in order to make it stand out. Each time the link to the website is clicked the website owners have to pay Google a fee. PPC is aimed more at increasing traffic flow in the short term.

PPC is a more expensive method of Internet Marketing, each time the website is clicked the owners pay a fee. This can be exploited to click fraud, where competitors may click on your website causing you to pay for nothing. In comparison SEO Is more cost effective. SEO also concentrates more on the long term building status, rather than the instant results achieved through PPC. A company can not rely on PPC alone, they need to consider the long term prospects of their organisations Internet presence. For example with the recession upon us, some businesses are having to cut costs, PPC is very costly perhaps too expensive to uphold within the current economic environment.