SEO Google Quality Guidelines
Search engine optimisation (SEO) companies specialise in all areas of Internet marketing. Some websites don’t follow all the guidelines and will experience a lower ranking Google’s search engine results or they will be completely removed from the Google inbox.
Don’t use cloaking or sneaky redirects- Cloaking is a black hat SEO technique which is where you present the content to the search engine spider which is different content that you present to the users ‘browser’. Sneaky redirects are where you visit one page and are automatically taken to another. Don’t send automated queries to Google- sending automated queries will absorb resources.
Don’t create multiple pages, sub domains, or domains with substantially duplicate content- duplicate content refers to substantive blocks of content across or within domains that are either appreciably similar or completely match other contents.
Don’t create pages with malicious behaviour such as installing viruses or phishing, Trojans or other malware- There all a type of an attack in which a page will ask you for your financial or personal information under false pretenses. Don’t do keyword stuffing and irrelevant keywords- keyword stuffing is hiding them or adding keywords out of place.
Avoid hidden text- is a SEO spam tactic to hide contextual html text from a human visitors but making it available to search engine to spider the text. If your site participates in an affiliate program, make sure that your site adds value. Provide unique and relevant content that gives users a reason to visit your site first- most important steps in improving your sites ranking in Google search results is to make sure it contains plenty of rich information that has to include relevant keywords, used appropriately, that will indicate the subject matter of your content. However some webmasters will attempt to improve there pages ranking and attract visitors by creating pages with many, many word or little or no authentic content. Google will take action to ant pages that have tried to rank there pages higher.
Breaking the rules - Google takes it very seriously when breaking the rules. You will be punished, they will exclude you from search engine result pages. Your website needs to have credibility although ethical technicians, that needs to be used to keep search engines happy.
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