It’s Christmas Eve, the start of Christmas - most countries believe Christmas starts on the 24th December preceded by a four week advent; the mass of Vigil begins in the afternoon of Christmas Eve until the feast of the baptism of the lord the Sunday after the Epiphany.

Children are awaiting excitedly for Father Christmas aka Santa to arrive on his magical sleigh to bring them gifts dependent on weather they have been good or not, in some countries its known for children to open there presents on Christmas eve however our tradition is to open them on Christmas Day morning.

The tradition in my family is to gather around the fireplace and leave a mince pie and brandy for Santa also a carrot for the reindeer’s, stockings are also a big tradition within my family - we hang them on the fireplace ready for when Santa visits our home on the eve of Christmas so he can fill the stocking with gifts.

This time of year is about loving friends and family and celebrating the birth of Jesus Christ, Christmas is celebrated by hundreds of millions of people all over the world so it’s time that you can make a lucrative online business and cash in on people wanting to buy presents for loved ones.

Building links is key to the start of a good search engine optimisation campaign, if your website has informative useful information that is unique, your website will gain the links that your website requires organically, other websites will want to link to your website if it can provide a great resource to their clients.

If you create good quality back links the more chance you have of increasing your business revenue with the higher influx of visitors that your website will receive. The importance of building links is that you will target directed traffic for the long term which will generate a lot of business for your website.

You can link build with other websites in numerous different ways including directory submissions to gain links with websites that have a high page rank, Link exchange with websites that are relevant to your own, link bait for organic linking, there are other ways to in which you can link build for further information feel free to give us a call.

Here at Position Gold we have a great source of useful links which its possible to link your website to in many different industries, once your website has gained useful links you will receive more traffic therefore gaining you higher revenue, its important to invest with a great Internet Marketing company so they can create a user friendly website which inevitably will gain you higher revenue that you will be able to achieve.

Within this entry to the SEO Manual (Search Engine Optimisation) we will discuss what constitutes as bad linking. There are a number of areas that need to be covered as there are no 100% official definition of ‘bad links’.

What is a Bad Link?

A bad link can include a number of things such as; links from a website with a number of spammy links, links from a website that contains spam and black hat techniques and links from irrelevant websites. All of these factors can make a link ‘bad’ for your website.

How does it affect a website?

There are a number of ways that it affects websites. Firstly, search engines look at the links to and from a website; this is one of the main ways in which they gauge how popular and how relevant the website is. If there are many ‘bad links’ then the website could get penalised. There is a Google penalty of different positions within the SERP’s, which if was to happen to a website could take a very long time to recover from depending on the popularity of the keyword.

If the links are so bad that the penalty is not sufficient then the website may be banned and a re inclusion request will have to be sent to the search engines once all bad links have been rectified.

How do you avoid bad linking?

The first step to avoid bad linking is to be selective about the links you request and accept. If the links are related to your website and are of good quality then great; if they are not and you’re just accepting them just to have another link then that’s not so good. 10 good quality links are better than 20 bad quality links.

There are also other ways of getting links including sponsoring blog templates and website templates. You must be very careful when doing this as you may not necessarily know who’s going to be using your templates and for what purpose. A real-life example was a website that sponsored a template and that template was used a number of times for a spammy pornography website; the website got issued a major penalty as the links were irrelevant to the website.

Take care of your links and the links will take care of you.